466/64 Fashion Brand Book

The 466/64 fashion range is deeply rooted in Madiba’s values and portrays in many ways what he stood for. The 466/64 Fashion brand book would be reminiscent of a vintage library book. The look and feel relate to the books that the prisoners used on Robben Island in t he library for their studies. This gives it a touch of authenticity as well as the opportunity to create a range of “library books” that would tell the story of the 4666/4 brand with a Madiba essence. The idea is that this book was a book that Madiba had on the island where he documented his thoughts and his visions. My role: Concept Development, Art Direction, Graphic Design.

The cover of the book could also be stitched together at the spine which relates to the threads concept and that the book is held together with these threads.
Touch-points within the book would include a library card, weathered paper, torn inserts, Madiba’s hand-writing as well as hand stitching. Basically an overall weathered look. The cover of the book could also be stitched together at the spine which relates to the threads concept and that the book is held together with these threads.

Swing ticket concept for the 46664 Fashion clothing range. Consists of 2 parts, the swing ticket on top with a story tab beneath it featuring a short description of the garment shown.
The story tab beneath the swing ticket featuring a short description of the garment shown.
Story tab example featuring a short description of the garment shown.
T-shirt tube concept. A 46664 Fashion t-shirt would be rolled up and placed into a tube which is wrapped by threads.
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