Drinks21 Brand Identity

What’s in a name? 'DRINKS' – we sell drinks, great drinks at great prices, as well as personal and corporate gifting. easy. '21' – as an online retailer, we’re focused on making the best use of 21st-century technology and convenience, to provide our customers with exceptional products and personal service. Drinks21's colour palette is deeply inspired by the beautiful, iridescent feather colours of hummingbirds. The colour selection is vibrant and bold to reflect our brand that is inspiring and inclusive. The graphic interpretation of the hummingbird has a contemporary feel, with clean and simple lines making it instantly recognisable and accessible.

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