GRATE Visual Identity

GRATE is the newest craft beer bar and beer retail shop located in the Westfield Shopping Centre in London. GRATE stocks a variety of more than 170 craft beers from small independent breweries across the UK and some of the finest craft breweries across Europe and the USA. The GRATE logo is deeply inspired by the craft and sophistication of vintage grates. The newly created GRATE logo showcases a modern twist of a vintage grate giving it a bold and unique character. A chalkboard look-and-feel is used across design elements with the addition of hand drawn illustrations reminiscent of chalk drawings. From GRATE's secondary colour palette, Orange Rust is also used for subtle design accents.

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