Happy by Nature Visual Identity

HAPPY BY NATURE is an indigenous urban nursery and nature shop. The team’s love and passion for the Cape's flora and people, as well as a background in well-being, motivated them to create a proudly South African, botanical-inspired business with three principles in mind: to be good, green and beautiful. They strive to restore people’s confidence in growing, enjoying and using local plants – in the home as well as in their family's (including pets') journey to wellbeing – in an ethical, safe and sustainably way.

While modern yet timeless in its simplicity, the emblem effortlessly encapsulates life, nature, flora, growth and sustainability; the essence of the brand. A life-containing unit capable of development sits at the centre. That unit is a germinated seed that ultimately forms a spiral, the universal pattern of growth and evolution. The spiral is also a tribute to the Golden Ratio that appears recurrently in beautiful things.

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