Mister Q Visual Identity

Mister Q is primarily inspired by a love for the equestrian life, and in particular, an adoration for an exquisite dressage horse by the name of Q. Essentially Mister Q is the sophistication, precision, dedication and art of dressage personified. The intricate and often mysterious mechanics of a timepiece, as a symbol of luxury and prosperity, combined with dressage patterns, symbolic of precision and art, work in synergy, manifesting in the abstract Mister Q emblem. (Brand story developed in collaboration with copywriter Natascha Strauss.)

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