Stephen van Eeden Visual Identity

I had the privilege to develop a visual identity for Stephen van Eeden, a phenomenal South African couture designer. Stephen’s own handwriting was incorporated into the logo to add authenticity and a hint of flamboyant character. His visual identity represents his design aesthetic which is feminine, modern and glamorous. The emblem, an illustrated line diagram of a multifaceted cut ruby with the number 1986, refers to Stephen's birthstone and to the year of his birth.

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