The Black Horse, with its fluid, brush-like strokes, is both conceptual and powerful. The focus on the head, where thoughts reside, is intentional and linked to the assumed presence of intelligence. The shield, which envelopes without constricting the Black Horse, portrays a valiant and noble instinct to protect. Although the lines have a contemporary feel, when combined with the presence of the horse it is reminiscent of a family crest.
Part due to the emblem’s core colours, there is a sure yet subtle link to the game of chess that is associated with strategy, intelligence and persistence. The game’s familiar knight figures, portrayed as horses, strengthens that link.