Kirsty Coventry Academy Visual Identity

I had the privilege to develop an inspiring visual identity for the Kirsty Coventry Academy. Kirsty, founder & Olympic athlete, believes that true success is only achieved once you share acquired knowledge and the skills you have mastered. It is your responsibility to pass on these gifts. Hence the existence of the Kirsty Coventry academy for Training Coaches, the Learn-to-Swim initiative as well as the Ambassador Programme for water safety, drowning prevention and anti-doping, amongst others. (Brand story developed in collaboration with copywriter Natascha Strauss.)