Kumpel Visual Identity

KUMPEL celebrates the uniqueness of four-legged companions with carefully handcrafted, quality pet accessories. They seek to bring benefits to animals, humans and the environment by providing attractive job opportunities in underprivileged communities, sourcing materials locally whenever possible, being environmentally-conscious and supporting animal welfare organisations. The German word ‘kumpel’ translates to ‘pal’ (friend, companion, mate) which is mirrored by the bold yet sincere, friendly wordmark.

Their symbol is the abstract culmination of three heart-shaped elements that capture and represent the essence of the brand personality and values

Snout: Represents the friendship and companionship of pets; compassion towards animals.

Leaf: Represents respect for the environment; ethical, eco-friendly, sustainable practices.

Hands: Represent local, handcrafted products; compassion towards the community.

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