The emblem – crafted by combining geometric shapes and angles – portrays an abstract version of the brand name, MUJA. It’s bold and contemporary, with an underlying ethnic feel. 
The frame, which combines the wordmark and emblem to form a unit, is a statement feature echoing the strong character of the emblem.
Their bespoke branding is consistently incorporated into the product in the form of clasps and brass-plated pendants, produced by a jeweller specialising in handbag hardware.
The MUJA wordmark displayed in the interior features both rounded details and angular parts. It is timeless and compelling, effectively portraying stature and sophistication.
MUJA Founders: Tasneem Moosa and Lamya Kutbi
Photographer: Gemma Mary Shepherd @gemmamaryshepherd
Model: Dana Korstenbroek
MUA: Michelle Kavarnos @makeupmish
Back to Top