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The emblem – crafted by combining geometric shapes and angles – portrays an abstract version of the brand name, MUJA. It’s bold and contemporary, with an underlying ethnic feel.
The frame, which combines the wordmark and emblem to form a unit, is a statement feature echoing the strong character of the emblem.
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Their bespoke branding is consistently incorporated into the product in the form of clasps and brass-plated pendants, produced by a jeweller specialising in handbag hardware.
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The MUJA wordmark displayed in the interior features both rounded details and angular parts. It is timeless and compelling, effectively portraying stature and sophistication.
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MUJA Founders: Tasneem Moosa and Lamya Kutbi
Photographer: Gemma Mary Shepherd @gemmamaryshepherd
Model: Dana Korstenbroek
MUA: Michelle Kavarnos @makeupmish
Photographer: Gemma Mary Shepherd @gemmamaryshepherd
Model: Dana Korstenbroek
MUA: Michelle Kavarnos @makeupmish