Henk Moolman, an optometrist based in Wellington, required an Afrikaans campaign for his newly-opened practice. The truly local poster campaign features Wellington residents as models and was shot in and around the small town in the Andrew Murray Church, the local home industry shop and on Welbedacht wine farm. It encourages the people of Wellington to leave the Langarm on the dance floor and come in for an eye test. The campaign was truly Afrikaans – which t he people of Wellington also clearly appreciated.
My role: Art Direction, Design.