![](https://cdn.myportfolio.com/dbbe697582905291f4508f3e84ffd575/60e31f2f-93fc-4cb1-b3bd-12ae3c94c67f_rw_1200.jpg?h=2691974799cb8fa05838f8ff23ec909b)
![](https://cdn.myportfolio.com/dbbe697582905291f4508f3e84ffd575/4cb7ca34-59af-4db8-bc3e-0e8703721896_rw_1200.jpg?h=4606609476aea7dc7f564165c719fef7)
![](https://cdn.myportfolio.com/dbbe697582905291f4508f3e84ffd575/a533623c-de3d-4cf0-9741-14c691f634f4_rw_1200.jpg?h=8983e4d1d5d3d6f5897dc863dd3f25a0)
![](https://cdn.myportfolio.com/dbbe697582905291f4508f3e84ffd575/b550f99d-64f6-408d-81f9-0d1a979dc621_rw_1200.jpg?h=fda459c335e72d6b01b681327162767d)
![](https://cdn.myportfolio.com/dbbe697582905291f4508f3e84ffd575/08be1a5c-77a5-4b45-878c-bcfb75eb9750_rw_1200.jpg?h=4781146b3814da0b271a9dcfd06740ec)
The emblem, an illustrated line diagram of a multifaceted cut ruby with the number 1986, refers to Stephen's birthstone and to the year of his birth
![](https://cdn.myportfolio.com/dbbe697582905291f4508f3e84ffd575/cd2b717b-24ae-4902-9dc4-c530cee98467_rw_1200.jpg?h=31906d642901f4166c1397b94a374ba8)
![](https://cdn.myportfolio.com/dbbe697582905291f4508f3e84ffd575/eb17b5ba-3157-4afc-b439-4be93ce444a7_rw_1200.jpg?h=3b7db253468653e80d9a880d33c16cfd)
I had the privilege to develop a visual identity for Stephen van Eeden, a phenomenal South African couture designer. Stephen’s own handwriting was incorporated into the logo to add authenticity and a hint of flamboyant character. His visual identity represents his design aesthetic which is feminine, modern and glamorous. www.stephenvaneeden.co.za