Because KWV sources the best grapes from all over the Western Cape, the KWV universe is actually far more inspiring than any single estate out there. Every single drop of KWV wine is the culmination of an epic journey; a journey that starts under the earth in the soils that feed the vine and ends in a glass that is enjoyed in the company of friends and loved ones. This journey is displayed visually as a universe, a unique world in a glass. The design and styling of body copy in the label of each visual echoes the exact design of the actual wine label of the wine range itself.
My role: Concept development; Art Direction; Design of ATL and BTL campaign elements.
Art Director & Designer: Melissa Maloney
3D Modeller: Clive Kirk
Creative Director: Tyrone Beck