World Trails Conference 2018 Visual Identity

This biennial international conference, for discussing the development and preservation of trails, attracts trail organisations, government agencies, tourism and non-profit associations, tourism destinations and others involved with the global trails industry such as affiliated outdoor companies, walking associations and trail running events.

The notion of travelling and embarking on an adventure is captured by the backpack.

The scallop shell, a representation of pilgrimage, is the most iconic symbol associated with the Camino de Santiago and is seen very frequently along the trail, pointing pilgrims towards Santiago. Today, many pilgrims also wear the shell, either around their neck or attached to their backpack.

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