World Trails Network Visual Identity Refresh

The World Trails Network’s mission is to promote, protect and preserve trails around the world. “Trails matter. They shape us. They inspire us. They make the world a better place…” THE NETWORK IN A NUTSHELL Non-profit. Volunteer-driven. Globally active network. International body of the world’s leading trails and trail destinations. Represents diverse, high-quality, environmentally-sustainable trails. Different regions work together to further the trail industry’s interests, for the benefit of all.

The logo has two levels of hierarchy. Primary: The logo used for all brand communications. Secondary: Logos for regional networks and international task teams in core colours, along with name (Africa Trails) and descriptor (Regional Network).
WORDMARK
The wordmark takes the form of a circular device, softened ever so slightly by the rounded corners of the letters.

SYMBOL
All four core colours are applied in the signpost symbol which stands for growth, progression, nourishment, balance and support.

DIVIDER LINES
The three divider lines act as a subtle reference to the orienting lines of a compass.
BACK TO PROJECTS
↑Back to Top